ConsumerX Ventures

ConsumerX Ventures invests in consumer and D2C brands, typically writing cheques around Rs 3-5 crore from a focused fund, plus brand-building support. ConsumerX Ventures, launched by the D2C Insider community with a target corpus of ₹150 crore (₹100 crore fund plus a ₹50 crore greenshoe), is a SEBI-registered Category II AIF built to back roughly 25 early-stage consumer and D2C-enabling startups, typically taking ownership stakes of about 10-15%. About 40% of the fund's corpus is reserved for follow-on rounds into its stronger performers, and its thesis centers on Gen Z consumption, Bharat/Tier-2 markets, and digitally native brands designed for eventual global scale.